Charities
Recruit smarter, retain longer
For charities, every donor is valuable. Retaining a donor also costs less money than recruiting a new one. Yet retaining existing donors is difficult. Contact details are outdated, data is scattered across different systems and many donors rarely update their personal information themselves. As a result, valuable contacts are lost, campaigns miss their target and the cost per new donor increases.
The challenge
The biggest challenge in fundraising lies in really knowing the donor. Without up-to-date insight into characteristics such as age, household composition and giving behavior, communication remains generic.And without reliable data, it is difficult to identify occasional givers who have potential to become loyal or major donors.
In addition, the mail channel is still essential for many organizations, but costly when addresses are outdated, donors have moved, or givers have since died. Regular deceased verification prevents campaigns from being sent inadvertently and helps protect an organization’s reputation.
At the same time, the shift to retention strategies requires more than just data: it requires insight into motivation and potential. Only then can you make targeted investments in relationships that are truly valuable.
The solution
EDM helps charities better understand their donors by updating data and smartly segmenting. This corrects outdated addresses, optimizes contact channels and classifies donors based on their profile and giving behavior. This enables targeted communication, whether it’s a personal mailing or an upsell campaign to regular donors.
The result
Charities save costs, increase their reach and strengthen the bond with their supporters. With better insight, not only loyalty grows, but also impact. This is how we help turn data into sustainable donor relationships.
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